Bert and John
Jacobs, designed their first tee shirt in 1989. They knew nothing
about the business. For five years, the brothers traveled the East
Coast, selling door-to-door in college dormitories. They lived on
peanut butter and jelly, slept in their van, and showered when they
could. Chicks were not impressed. By August of 1994, with a combined
sum of $78 in the bank, Bert and John considered getting a real job.
Then they created Jake, and he showed them the way. Ten years later,
Jake and the Life is Good® brand are spreading optimism nationwide.
This year the dream continues...Do what you like. Like what you do®
.
A powerful upgrade on LIG signature piece,
already famous for its softness, durability and
unique weathered look. They've added a secret new
step we call "crushing" which truly doubles its
softness. Double needle stitching and 12 stitches
per inch on all seams deliver exceptional
durability. No-feel print replaces sewn neck label
for added comfort. Small Jake print below back
collar. DO WHAT YOU LIKE. LIKE WHAT YOU DO.® locker
patch on hem. 100% Peruvian cotton.
Life is good
