Bert and John
Jacobs, designed their first tee shirt in 1989. They knew nothing
about the business. For five years, the brothers traveled the East
Coast, selling door-to-door in college dormitories. They lived on
peanut butter and jelly, slept in their van, and showered when they
could. Chicks were not impressed. By August of 1994, with a combined
sum of $78 in the bank, Bert and John considered getting a real job.
Then they created Jake, and he showed them the way. Ten years later,
Jake and the Life is Good® brand are spreading optimism nationwide.
This year the dream continues...Do what you like. Like what you do®
.
A powerful upgrade on LIG signature piece,
already famous for its softness, durability and
unique weathered look. They've added a secret new
step we call "crushing" which truly doubles its
softness. Cut especially for women. Double needle
stitching and 12 stitches per inch on all seams make
for unmatched durability. No-feel print replaces
sewn neck label for added comfort. Small Jake print
below back collar. DO WHAT YOU LIKE. LIKE WHAT YOU
DO.® locker patch on hem. 100% Peruvian cotton.
Life is good
