Women with real curves everywhere are discovering that these three little things are just the ticket to look and feel their best. Not Your Daughter's Jeans® challenges women to try them on and not look and feel their personal best.

Praised by celebrities and real women galore, Not Your Daughter's Jeans® is the most innovative product to hit fashion and beauty industries since control top pantyhose. Never has there been a product that empowered women to look and feel their best the way Not Your Daughter's Jeans® does. Not Your Daughter's Jeans® addresses problem areas that women across all body types, ages and ethnicities have. They slim the often problematic lower abdomen, contour the hips and lift the butt without the feeling of being stuffed in binding, tight and uncomfortable material. Say goodbye love handles that spill over restricting waistlines and derriere-revealing low riders. These jeans are incredibly soft and will feel more like your favorite pair of sweatpants than your most flattering pants. The secret, their special "crisscross" front panel design and extra stretch in the rear has lead to rave reviews from curvaceous leading ladies Rachel Ray, Diane Sawyer and Elizabeth Hasselbeck.

Lisa Rudes-Sandel has been around the denim business most of her life, but it didn’t require her being a pro to spot a glaring marketplace truth: “Nobody was making jeans for women,” she says. There isn’t an average-size, average-age woman who would not have commiserated with Rudes-Sandel. “I am in pretty good shape and I couldn’t wear anything out there. Everything was very young. They were either made small or were running small or they were shapeless. I didn’t want to show my underwear every time I bent over.” Unlike most of the unhappy female shoppers, however, Rudes-Sandel was in a position to fill the gap.

Producing the Not Your Daughter's Jeans® was not only a model of product development but also a testament to the Rudes’ family devotion to high standards. “I brought my father’s knowledge and expertise into this,” Rudes-Sandel says. She didn’t want “a corset; I didn’t want to start inserting other materials,” she explains. “I am not into these tight, constricting things.” The question, Rudes says, “was how to maintain the integrity of the jean while making it do what we wanted it to do.”

Not Your Daughter's Jeans® is made with 4 percent Lycra in the denim, instead of the usual 2 percent, and the difference gives it comfort and mobility.

"Even though I work out, I’ve never had a flat tummy,” says Rudes-Sandel. “For women who have had kids, that area is very hard to get back in shape. But you want that flat-tummy look in jeans.” Their combined genius has made Not Your Daughter's Jeans™ the largest domestic manufacturer of ladies jeans under $90. Shipping over 15,000 pairs a week, the line provides jobs to approximately 450 Americans.

Rudes-Sandel is proudly Puerto Rican—“that is very important to me”—and employs a large number of Hispanic women. Thinking back on the many weekends as a child in Puerto Rico going around to various stores with her dad as he sold blouses, the fact that he made her start from the bottom, answering phones at St. Germain, Rudes-Sandel says simply, “My father taught us that if you have a great fit, you will always have a customer.”

Because of the success of the Misses line, Lisa branched out to offer Petites, Plus Sizes, and Petit-Plus Sizes, making them truly the jeans all women will love to wear. Although these jeans are not about a fad, but about the fit, they remain on the forefront of fashion. Lisa sends a little piece of herself with every pair of jeans she ships. Inside the jeans is a disclaimer that reads “NYDJ® (Not Your Daughter’s Jeans®) cannot be held responsible for any positive consequences due to your fabulous appearance when wearing the Not Your Daughter's Jeans®. You can thank me later.” Hundreds of women share their heartwarming stories with her with phrases like “Don’t ever stop making these jeans!” “Finally I feel comfortable and sexy in jeans!” “My husband loves walking behind me now!” “I can’t thank you enough!” appearing again and again. Take the Not Your Daughter's Jeans® Challenge and see for yourself. Orders your's from Bennetts Clothing today.