The idea for Southern Tide was born not on the coast of South Carolina, but on a trip to Italy where inspiration was at every turn. From historical architecture and couture clothing to high-performance sports cars. Common threads - exceptional craftsmanship, clean lines, fine quality, and classic design. These elements combined with Southern heritage became Southern Tide. Southern Tide's way may not be the most conventional, and may take a little longer, but they want clothing to make you look and feel your best. Superior fit, classic design and comfort are key elements of Southern Tide's effortless style.